Wallace Subaru of Bristol is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Wallace Subaru of Bristol, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Wallace Subaru of Bristol Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Our support of other organizations that reach out to those in need and the developing youth show our Love Promise and reinvestment in the community.
Agape Christian Ministry | Avoca Little League | Western Little League
Crossroads Medical Mission | Healing Hands | American Heart Association
My Subaru and what it does for me. - Jonah P.
On May 2, 2026 I bought a green 2026 Outback from Wallace Subaru of Bristol. My salesman Teddy was very easy to work with and extremely helpful and knowledgeable. I work for Rivers Way, a local non profit in Bristol that works with people with disabilities or what we like to call differing abilities. We travel to various places locally for our programming and I drive some of them to these places. I have two passengers over 6 feet tall. One is 6 foot 3 and the other is 6 foot 8. They both fit comfortably in the back seat. This car is perfect for my job as my passengers are very comfortable. In late July, me and my father loaded the Subaru and drove west from Tennessee into Oregon then Washington State and back for a cross country road trip and its comfort remained consistent the whole way. I bought the car this past May with only 4 miles on it, it now has 14,000! If you're someone who hauls people and likes to travel, the 2026 Outback should be at the top of your list! I thank Wallace Subaru of Bristol for making the car buying process smooth and quick. I and everyone in Rivers Way love the 2026 Outback. I have attached pictures of my group with the Subaru and a picture from my trip.
Love through Warmth - Amy S.
This year marks the third year that we have received blankets through Subaru and Blood Cancer United. Our staff is deeply grateful for the opportunity to provide these warm, comforting gifts to our patients. Many patients arrive during some of the most difficult days of their lives—feeling frightened, ill, exhausted, and uncertain about the future. In those moments, every gesture of compassion matters, and these blankets offer a meaningful expression of care and support. Patients are especially touched to learn that the blankets are theirs to keep. We hope Subaru and Blood Cancer United know how much this generous contribution means to our patients and staff. It is truly rewarding to share these gifts and witness the joy they bring.
Thank You From Our Youngest Learners - Christine B.
Thank you so much for your generous donation of classroom supplies and financial support for our PreK classroom. Because of your generosity, our students will have new opportunities to learn explore, create, and grow in a fun and welcoming environment. Your support makes a real difference in the lives of our youngest learners. Thank you for investing in our children and their education! With heartfelt thanks, Anderson PreK
A Big Difference - Susan B.
When someone contributes to our classroom, it becomes so much more than a donation. A book becomes a new adventure. A classroom supply becomes an opportunity to create, explore, and learn. A special resource can turn a difficult concept into something a child finally understands. As a teacher, I am incredibly grateful for those you chooses to support my students. Your generosity helps me create a classroom where children feel excited to learn, comfortable taking chances, and proud of their accomplishments. Most importantly, your contributions remind my students that their community believes in them. They see firsthand that people care about their education and want to help them succeed. Thank you for investing in my classroom and in my students. Your kindness makes a big difference every single day, and I am truly grateful to have such wonderful support behind our classroom. With heartfelt thanks, Susan Buckles
Subaru Loves to Care Blanket Delivery - Siedah R.
Once again, Wallace Subaru of Bristol has partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) and Regional Cancer Center Abingdon Va through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, 30 patient care kits, and messages of hope to cancer patients. On June 25, Wallace Subaru of Bristol personally delivered these items to patients in treatment. This year, Wallace Subaru of Bristol has also opted to support the Blood Cancer United Urgent Need Program - Pediatric, Adolescent and Young Adult Fund, which will provide 5 blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
Honoring a Partnership That Changes Lives - Tim S.
Hi Subaru! My name is Tim Schwob and I am one of the founding docs of Crossroads Medical Mission in the Bristol and Tri Cities region, and I just want to say how profoundly grateful and honored I am to live in a community where a business such as Wallace Subaru operates and clearly cares about the less fortunate residents of the region. I read extensively about the Subaru Love Promise program, and to think that an organization like Subaru is willing to support local charities across the country in the way you all do is just really heartwarming from my perspective. Here in Bristol, your support for our efforts to give quality health care to people in the region with no insurance is such a blessing that I can hardly put it into words. It would be easy to just keep doing business and not pay attention to those in the region who are less fortunate but that you care enough to begin to look further into the places you do business is rare, but just wonderful. Many people mistakenly believe businesses are just in operation to make money and don't care, but if they looked closer at a business like yours, they would be shocked to see what you give back. You truly are a blessing to Crossroads and all of our patients, but you are also a blessing across the country to people who are in need in many different ways from what I read and understand concerning all your outreach programs. It takes all of us to make a community healthy and vibrant and I just wanted to express my appreciation for all you do here and wherever your businesses are located throughout the country and world. I know you make great cars, (I have had 2 of them!), but even more importantly, you engage people and the communities you're in, making an effort to improve life for all. As a Christian, I feel blessed and humbled by all that you do! Keep up the wonderful work. Thank You. Tim Schwob MD
Grateful for Community Partners Like Wallace Subaru - Amy B.
At Crossroads Medical Mission, we are proud to call Wallace Subaru a true community partner. Through the Share the Love campaign, Wallace Subaru continues to demonstrate the same kindness, hospitality, and compassion they show our community every day. Because of their generosity, uninsured individuals and families in our region can receive compassionate, high-quality healthcare without the burden of cost. Their support helps ensure that care is not only available, but truly accessible to those who need it most. Wallace Subaru also helps us spread an important message: help exists. Many uninsured people facing a health crisis do not realize free healthcare and supportive resources are available through Crossroads Medical Mission. By supporting our mission, Wallace Subaru helps connect more neighbors to care before small health concerns become major challenges. We are deeply grateful for Wallace Subaru's continued generosity and commitment to strengthening the health and well-being of our community. Thank you for helping us bring hope and healing to those who need it most.
First new shoes - Lisa B.
As the event progressed, we had a member who picked out their shoes (ever so careful to pick the right ones). Once they had the shoes on their feet they began to run around our gym shouting "look at my shoes, look how well they fit and how clean they are. These are mine, all mine". What we didn't know was that this was the first pair of new shoes that this member had ever received (they always got hand me downs from older brother or their cousin), but this pair was just for him. He couldn't have been prouder. He picked them out himself and wore them out of the gym. When his mom picked him up, he ran to her and had the same excitement and exclaimed "look mom, these are mine and they are brand new. Plus, I got two pair of socks, how cool is that?"
A Lifeline on Wheels: Wallace Subaru's Impact on Crossroads Medical Mission - Erin F.
Our partnership with Wallace Subaru is a powerful testament to the impact of community support. Through the "Share the Love" campaign, you've not only provided essential funding but also a lifeline in the form of our Subaru Ascent, "Kit Cat." This vehicle, purchased with your help two years ago, has continued to prove its worth in the most challenging of circumstances. For over two months, our main mobile clinic, "Big Cat," was sidelined for major repairs. During this time, Kit Cat became the backbone of our operations. That baby hauls all of the supplies we need and in comfort to boot! This ensured that we could continue our work without skipping a beat, proving that our mission is never on hold. We are profoundly grateful for your deep generosity and collaboration. Your support helps us deliver on our mission every single day.
Wallace Subaru of Bristol & Regional Cancer Center - Siedah R.
Wallace Subaru of Bristol has partnered once again with The Leukemia & Lymphoma Society (LLS) and Regional Cancer Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On June 27, Wallace Subaru of Bristol personally delivered these items to patients in treatment.
Did Wallace Subaru of Bristol go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
