The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Wallace Subaru of Bristol Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Our support of other organizations that reach out to those in need and the developing youth show our Love Promise and reinvestment in the community.
Agape Christian Ministry | Avoca Little League | Western Little League
Crossroads Medical Mission | Healing Hands | American Heart Association
A Lifeline on Wheels: Wallace Subaru's Impact on Crossroads Medical Mission - Erin F.
Our partnership with Wallace Subaru is a powerful testament to the impact of community support. Through the "Share the Love" campaign, you've not only provided essential funding but also a lifeline in the form of our Subaru Ascent, "Kit Cat." This vehicle, purchased with your help two years ago, has continued to prove its worth in the most challenging of circumstances. For over two months, our main mobile clinic, "Big Cat," was sidelined for major repairs. During this time, Kit Cat became the backbone of our operations. That baby hauls all of the supplies we need and in comfort to boot! This ensured that we could continue our work without skipping a beat, proving that our mission is never on hold. We are profoundly grateful for your deep generosity and collaboration. Your support helps us deliver on our mission every single day.
Wallace Subaru of Bristol & Regional Cancer Center - Siedah R.
Wallace Subaru of Bristol has partnered once again with The Leukemia & Lymphoma Society (LLS) and Regional Cancer Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On June 27, Wallace Subaru of Bristol personally delivered these items to patients in treatment.
Wallace Subaru of Bristol Teams Up to Support Local Community - Nate R.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bristol, this is a harsh reality. Helping others strengthens communities, which is why Wallace Subaru of Bristol is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Wallace Subaru of Bristol have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Wallace Subaru of Bristol donated 204 coats to Boys & Girls Club of the Mountain Empire. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Wallace Subaru of Bristol helps community celebrate Earth Day - mike S.
Earth Day probably slipped past without notice to many recently, but not the good folks at Wallace Subaru of Bristol. They partnered with Subaru America to help many in our community observe the day in a special way. They donated 150 mature 2 to 3 foot mature trees to residents of the area to be planted. It's just one of many things Wallace Subaru of Bristol does for the community every year, from donating warm clothes to kids in the winter to raising money to be donated to non-profits, the folks at Wallace understand the importance of community. A huge thank you goes out to them for all they do!
Coats for Boy & Girls Club - Tara R.
Mike and his team brought coats to the kids at our club in Bristol, VA. They setup and brought the kids in to select the color they wanted and fit them with new winter coats. The kids were so excited when leaving the gym area to show off the new coats that they had chosen. They modeled them for parents and staff. With the cold days we’ve been having the past few weeks it is a pleasure to see them wearing these new coats daily. Thanks again to Mike and Subarufor the donations from the Subaru Loves to Help Prgram.
Boys & Girls Club - Emily O.
Wallace Subaru visited our Boys & Girls Club here in Bristol and donated over 200 cozy winter coats to our boys and girls! One of my most cherished memories from that day was when a little girl received a beautiful pink coat. She excitedly ran up to me and said, "Ms. Emily, look! I look like a pretty princess in my new coat! I can’t wait to show my mommy; she’ll think I look like Elsa from Frozen." I'm so grateful our kids experienced such a wonderful act of kindness. Thank you all so much!
New Coat - Lisa B.
My favorite thing that happened during our giving event with Wallace Subaru was when one member received his coat, but his mom wasn't there yet. He turned around with his coat on and saw his mom, he ran with total excitement and just kept yelling "look mom, do you see my new coat? Do you see how cool it is, can't wait to show it off at school tomorrow". I nearly cried seeing the joy on not only the members face, but the joy on his momma's face.
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M.
At Wallace Subaru of Bristol, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Wallace Subaru of Bristol proudly contributed 2936.76 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
Crossroads Medical Mission - Gratitude - Erin F.
Thank you, Wallace Subaru, for your steadfast support of Crossroads Medical Mission! Your commitment through the "Share the Love" campaign has been instrumental in supporting our work to provide free healthcare to people in need. Your financial contributions have been transformative for our mission. This partnership has enabled us to purchase a Subaru Ascent two years ago has been especially invaluable. When a hurricane devastated our area, the Ascent (affectionately known as "Kit Cat") became a vital resource. Its compact size and maneuverability allowed us to reach individuals in remote locations that were inaccessible by our larger mobile clinic ("Big Cat") due to challenging road conditions. We are deeply grateful for your generosity, collaboration, and the enduring support you provide through "Share the Love." Your commitment makes a meaningful and lasting difference in the lives of so many.
"I saw you on TV at Wallace Subaru of Bristol!" - Cynthia R.
As I reached for the door to leave a local small business, Pam’s voice stopped me. “Wait!” she called out. “I saw you on TV during the Wallace Subaru of Bristol check presentation to Crossroads Medical Mission, and I wanted to share something with you.” Pam then shared a heartfelt story about her cousin, who had been gravely ill for a long time and was in dire condition. “He was at death’s door,” she said. “When he visited the doctors at Crossroads Medical Mission, you diagnosed him with severe diabetes.” Her voice softened and her eyes filled with tears as she added, “He told us how kind you were and how grateful he was for Crossroads. Our whole family is so thankful for what you’ve done.” Moments like this remind me of the incredible impact we can have, thanks to the generosity of Wallace Subaru of Bristol. Their support enables us to provide free medical care to individuals in need, making stories like Pam’s cousin’s story possible.
Did Wallace Subaru of Bristol go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
